Analysis on the Prospect of China 's Advertising Market
The development history of the advertising machine has been ten years old. Since the launch of the first LCD advertising machine, has successed the Focus Media, as the media, bus online and a large number of well-known media companies, has experienced from VCD - DVD disc to CF card standalone development, in recent years Began to enter the era of network interaction.
The advent of the era of interaction, but also from the Expo during an eDoctor advertising machine , that is, from that period, China's advertising market really entered the era of human-computer interaction. During the Expo, the LCD advertising machine, in addition to adding the fun of human-computer interaction, but also with discount coupon printer equipment, so that the audience at the same time entertainment, but also through the device to access many businesses, and select the discount business Information, the sale of coupons. This section of the emergence of advertising machines, businesses and consumers to achieve a win-win situation. This is the digital signage industry's earliest man-machine interaction model. Coupon advertising machine as a pioneer in the development of interactive network, is the cornerstone of interactive development of online advertising machine, advertising machine network interaction in the history of a decisive significance. It is also because of such a coupon with the advertising machine, making the name of the Valley also with the World Expo renowned at home and abroad.
The interactive technology of advertising machine has continued to flourish after the end of the Expo. After the emergence of two-dimensional code, NFC technology, Bluetooth technology, RFID technology, somatosensory technology, LBS technology, it is the man-machine interactive advertising machine to the climax of interactive mode. In the future, we can carry out non-contact point-to-point data transmission between electronic devices through NFC technology, this short-range wireless communication technology, through short-range (ten centimeters) of high-frequency wireless communication technology. Just touch it, you can pass the picture on the phone to the advertising machine's LCD screen, the same, we can also transfer the big screen discount information to the phone to save. We can also through the somatosensory technology, the advertising machine into a "somatosensory dressing mirror", eDoctor dressing mirror covers the ordinary dressing mirror function, turned the fitting function, multimedia information release function, the human body sensor technology, network and digital Display technology perfect combination, to provide customers with high quality dressing experience, but also to the management staff to facilitate the management services. Try to stand on the side of the implanted "smart chip" before the big screen, you can virtual pieces of clothing, personal, naturally "wear" their own body, the use of human tracking technology and 3D technology to achieve 1 minute One hundred sets of clothes for lightning speed. Effectively stimulated the desire of consumers to buy, so as to bring great business opportunities and profits.
The future development of the network interactive advertising machine is still very long, the industry's R & D personnel are in full swing on the application of advertising development. Advertising market has a huge development prospects, prospects for the development trend of LCD advertising machine in 2013 Although the domestic digital signage market is not too late, but the early development of the market is slow, so its market burst and product network development period height coincide. Which also led to the domestic advertising machine market stand-alone early market expansion of the emergence of a serious situation. For the international market, the stand-alone stage and the network stage are two distinct levels of development. While the domestic market, now showing two products go hand in hand the development trend. On the other hand, in the domestic market fully market-oriented business environment formed later than the Western developed countries for a long time. The stage of market competition is also significantly later than the Western countries. This determines the LCD advertising machine in the domestic community has more decentralized economic organizations: department stores, services, catering, manufacturing and other fields have such characteristics. A large number of small scattered social production and service units of the existence of a large number of stand-alone version of the advertising machine products are still a great market. Therefore, both from the stand-alone LCD advertising machine products, high-end customer demand or low-end customers point of view, the current digital display LCD advertising machine prices are at a high level. Among them, play a decisive role is to show the price of the equipment itself and a variety of differentiated design costs. In the future to further reduce the stand-alone version of the digital signage advertising machine sales price will be the key to the rapid spread of the product. Therefore, the future of digital signage on the market, the LCD advertising machine will be the exhibition of light.
